Recently, we chatted with INIKA Organic to learn more about their beautiful brand – and their nourishing two formulas: Overnight Repair Treatment and Phytofuse Renew Eye Cream, featured in this season’s Winter Beauty Box.
1. What makes the INIKA Organic range so special?
INIKA Organic creates 100% natural cosmetics and skincare using the finest botanical actives and earth-derived minerals which are proven to perform. As the highest certified beauty brand worldwide, INIKA works hard to maintain natural, organic, vegan, cruelty-free and halal certifications.
We prove that 100% natural does not compromise on quality or performance. The makeup range is infused with pure botanical extracts and rich mineral pigments, for high performance cosmetics with skincare benefits. The Phytofuse Renew™ skincare range contains up to 5% active botanical ingredients and has been independently tested for clinical performance in anti-ageing, hydration and skin firming.
INIKA has received hundreds of industry awards for product excellence and innovation and thousands of 5-star consumer reviews.
2. Tell us about the vision and ethos behind INIKA Organic?
More than clean. We are PURE. We’ve taken a modern and organic approach that replaces standard beauty products with something naturally extraordinary. We believe it’s important to know what you are putting on your skin, which is why we pride ourselves on creating 100% natural products that are effective and completely free of synthetics.
It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment. We are proudly leading the way in sustainable beauty, being the first plastic neutral makeup brand globally. 90% of our packaging is made from sustainable & reusable materials such as glass, aluminium, and sugarcane-derived bio-resin.
3. Tell us about the Overnight Repair Treatment – what can we expect from this nourishing formula?
You can expect to wake up to glowing, youthful, healthy skin with this deeply hydrating overnight mask. The advanced anti-ageing formula combines clinically proven active botanicals to restore luminosity while you sleep.
Bakuchiol stimulates collagen production and evens skin tone, while Hyaluronic Acid helps to plump and smooth skin, minimising the appearance of fine lines and wrinkles. Further enriched with Rose of Jericho and Vitamin E, this treatment mask helps protect and strengthen skin, reducing the risk of premature ageing.
4. Tell us about the Phytofuse Renew Eye Cream – what are some benefits our lovely customers can enjoy from this formula?
This potent, yet gentle eye cream targets dark circles, puffy eyes and fine lines. The formula, which evens out the skin tone and reduces the visibility of dark circles, is enhanced with collagen-boosting Resveratrol.A powerful, polyphenol-rich antioxidant that is proven to slow down the signs of ageing, the grape extract helps neutralise free radicals to maintain skin structure while increasing collagen production.
Housed in a sugarcane derived recyclable bio-resin tube with a unique cooling ceramic tip that helps to reduce under-eye puffiness, the INIKA Organic Phytofuse Renew™ Eye Cream is clinically proven to:
- Reduce dark circles under eyes*
- Increase skin elasticity by 39% in 28 days*
- Reduce the volume of wrinkles by 16% in 28 days*
- 97% claimed it brightened and lifted eye area*
- *from an independent study of 30 women aged 25-60, over 28 days of product use.
5. What skin types is the Overnight Repair Treatment best suited for?
Dry and dehydrated skin will benefit from this deeply hydrating mask. The lightweight, water-based formula is suitable for all skin types, including oily and acne-prone, and won’t feel heavy on the skin.
6. What skin types is the Phytofuse Renew Eye Cream best suited for?
Phytofuse Renew™ Eye Cream is suitable for all skin types, in particular mature skin, and those dealing with dark circles or under-eye puffiness.
7. Do you have any tips when applying these products?
The ultimate evening routine:
- Remove makeup and sunscreen with the Adaptogenic Cleansing Oil.
- Double clean with the Phytofuse Renew™ Camellia Oil Cream Cleanser.
- Squeeze out a small amount of product onto the ceramic top of the Phytofuse Renew™ Eye Cream, and gentle apply to eyes, across cheekbone area and up towards the lash line. Using the 4th finger, gentle pat in any excess product.
TIP: Keep in the fridge and apply cold for a luxuriously soothing and refreshing sensation thanks to the unique cooling ceramic tip applicator. - Apply a generous amount of Overnight Repair Treatment to face, neck and decolletage.
TIP: Apply 30 minutes before bed to allow time to absorb so it won’t rub off on your pillow.
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